The right music in a restaurant can make you linger for dessert. The wrong kind will make you leave — Quartz

Restaurants agonize constantly over ways to eke the most money out of their customers. Dimming lights, deploying seasonal menus, and up-selling (more famously known as “Do you want fries with that?”) are all psychological tricks that many employ—and new research suggests there is another potent strategy to add to the mix. Soundtrack Your Brand, a…

via The right music in a restaurant can make you linger for dessert. The wrong kind will make you leave — Quartz

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